Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
If I want to follow a few shows, I have to switch among, at least, three different streaming services, each one having a sub of no less than 10€. And in many cases, I have to deal with fragmented shows that are scattered among several services.
Meanwhile, the seven seas offer a free or extremely low-cost alternative in which I can watch everything without restrictions and with an even better UI than many services.
Add that the economy nowadays make people fear an unexpected 100€ expense because it would mean you can’t eat that month. And they are surprised that customer count is falling?
Plus streaming services have a habit of cancelling series suddenly. Taking Lucasfilm (not even the entirety of Disney) for an example, Willow and The Acolyte were great shows that just got axed with no resolution. How am I supposed to feel invested in new shows if I have no reason to think they’ll get conclusions? It sapped my enthusiasm for the universe so much I didn’t even bother with Skeleton Crew or Maul. Thankfully Andor got an ending.
Who needs their player. Just sell me the content and let me play it how and where I wish.
Assuming that’s too consumer friendly for the modern market, I can’t imagine it would be a monumental hurdle to overcome for the company so heavily invested in Proton.
If I want to follow a few shows, I have to switch among, at least, three different streaming services, each one having a sub of no less than 10€. And in many cases, I have to deal with fragmented shows that are scattered among several services.
Meanwhile, the seven seas offer a free or extremely low-cost alternative in which I can watch everything without restrictions and with an even better UI than many services.
Add that the economy nowadays make people fear an unexpected 100€ expense because it would mean you can’t eat that month. And they are surprised that customer count is falling?
Plus streaming services have a habit of cancelling series suddenly. Taking Lucasfilm (not even the entirety of Disney) for an example, Willow and The Acolyte were great shows that just got axed with no resolution. How am I supposed to feel invested in new shows if I have no reason to think they’ll get conclusions? It sapped my enthusiasm for the universe so much I didn’t even bother with Skeleton Crew or Maul. Thankfully Andor got an ending.
I think if valve just decided to start selling movies and shows on Steam like they do with games, they’d win.
Funny you said that, Steam use to sell movies. I bought Ghost in the Shell, Battle Royale, and John Wick.
I don’t think their player works on Linux.
Who needs their player. Just sell me the content and let me play it how and where I wish.
Assuming that’s too consumer friendly for the modern market, I can’t imagine it would be a monumental hurdle to overcome for the company so heavily invested in Proton.
Everything is worth what its purchaser will, or in this case, won’t pay for it.
(with apologies to) - Publilius Syrus