Attempts to win back consumers through smaller package sizes and promotional deals went nowhere.
What kind of consumer would be won over by smaller sizes? Savvy consumers know the best deals usually come from the larger sizes, which tend to have a lower price by weight. Or are they seriously trying to frame shrinkflation as somehow being for a customer’s benefit?
What kind of consumer would be won over by smaller sizes? Savvy consumers know the best deals usually come from the larger sizes, which tend to have a lower price by weight. Or are they seriously trying to frame shrinkflation as somehow being for a customer’s benefit?
In the age of MBAs, I would bet on that 9 times out of 10.
Yeah they are attempting to frame it that way. Here’d the logic in their muddled heads.
“We’ve increased the price of a 250g pack to £2 and people have stopped buying, so we’ll reduce the price to £1.50”
“Yeah but you reduced the size to 100g”
“But the price !!!” Waves hands confusedly.
“Well, at least you’ll have a side dish to eat shit with”