It doesn’t seem they are using free speech in the same sense as the American first amendment (they may not be from the USA). But i would argue that if companies want to play politics, run countries, and be that integrated in people’s lives then free speech as a concept should extend to companies.

Animals kill and eat their young. They roll or eat shit. They rape. You sure that’s the argument you want to use here?

Not only reading comprehension but also media literacy and scientific literacy. Too many people misunderstand simple messages in media. Homelander from The Boys come in mind.