I find this move concerning, and wish that the Founder had looked for a new CEO that shared his values rather than a Private Equity and Mergers Expert.
Furthermore, the change to the GRIT motto is worrying. Trust is useless without Transparency when it comes to code and security.
They should interview me when I make a purchase and determine the likelihood of me falling for a scam where a family member will save me if I just had an extra day