Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
I have never had the app. Only things I’ve seen on it is shit family sends me directly. But it’s not just the content I’m critical of. It’s the form factor. The infinite scrolling short form videos. It’s certainly better if the content itself is good and valuable. But the model itself seems to breed shorter attention spans and makes people more distracted, and it’s more addictive/harder to disconnect.
I have never had the app. Only things I’ve seen on it is shit family sends me directly. But it’s not just the content I’m critical of. It’s the form factor. The infinite scrolling short form videos. It’s certainly better if the content itself is good and valuable. But the model itself seems to breed shorter attention spans and makes people more distracted, and it’s more addictive/harder to disconnect.