Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
In that link it talked about how 70%+ of millenials and 60 some odd % of Gen Z were pirating last year for at least some of their entertainment, with classic downloading, intercepting streaming from the streaming services for access directly (being the most popular for you get people) and some other forms of piracy.
In that link it talked about how 70%+ of millenials and 60 some odd % of Gen Z were pirating last year for at least some of their entertainment, with classic downloading, intercepting streaming from the streaming services for access directly (being the most popular for you get people) and some other forms of piracy.