The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • belochka@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    1
    ·
    1 day ago

    I think there’s a degree of moving goalposts here.

    A mid-XIX-century worker could die of hunger if they lost their job. There wouldn’t be any social services or boarding houses for poor to feed their children, and their wife - you know. OK, I mean, there were boarding houses, but that was even worse than growing up in a poor family.

    An early-XX-century worker was still in similar danger, but there were both organized labor and changing level of life. Working their way out of poverty being real and a lot more accessible press and education were some of the changes from the previous. And political rights too.

    A mid-XX-century worker could basically live normally through hard work. And one could say that both in Warsaw block and in the West social nets were in place. In the third world not yet. !@#, me and writing about hard work.

    “Wage slavery” of a person who’ll die of hunger and of a person who’ll feel bad from looking poor, but will have socialized options for food, board and even help with looking for a job, are two very different situations.

    So let’s please remember that we, Americans included, already sort of live in a socialist heaven compared to 100 years ago.

    I think humanity is improving.

    • CaptainSpaceman@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      20 hours ago

      “Wage slavery” of a person who’ll die of hunger and of a person who’ll feel bad from looking poor, but will have socialized options for food, board and even help with looking for a job

      What country are you from? Clearly you aren’t familiar with Americans’ reality.