Luigi made the rich more fearful than this dude but I think his acts have more potential for virality because his act was much more simple and not straight up killing another human(well at least human on paper). Person to person violence is not something most humans want to participate in unless they absolutely must to survive, destruction of property, especially property they likely dread going to for their jobs, is a far more palatable action for the average person to engage in.

In Minecraft obviously