I suspect that this is the direct result of AI generated content just overwhelming any real content.
I tried ddg, google, bing, quant, and none of them really help me find information I want these days.
Perplexity seems to work but I don’t like the idea of AI giving me “facts” since they are mostly based on other AI posts
ETA: someone suggested SearXNG and after using it a bit it seems to be much better compared to ddg and the rest.
It’s intentional.
Obviously, Google makes money showing ads during search. But they have finally bit the bullet and starting tarpitting users in search in order to show more ads.
A quick, useful, and accurate search means that you’re on their site for the least amount of time, perhaps mere seconds. That’s not what’s best for revenue growth.
PS: Go try Kagi and be reminded what good clean search results look like. I use it because my time has value. It’s very good.