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Cute Russian comic. The home of the official English version is here if anyone wants to skip ahead (or support them): https://boosty.to/gabiconomics-en

Wholesale is when goods are traded between parties - usually businesses - on a regular basis, usually in bulk - large, pre-determined amounts or batches. Retail, on the other hand, is when goods are sold directly in small quantities, like in normal shops, piece by piece.